Walgreens: Walk with Walgreens

Drug retailer, Walgreens, aims to inspire wellness among Americans. Walgreens turned people's wellness intentions into action by creating a loyalty program that rewards people for walking: Walk with Walgreens.

Walgreens: Walk with Walgreens

Category: SME-Retailer: Shopper Loyalty Program Brand/Client: Walgreens/Walgreens Co. Lead Agency: Leo Burnett/Arc Worldwide Contributing Agencies: Starcom (SMG), Mars Advertising, Inc., Digitas, LiquidThread

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