Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Campaign details

Brand: Wall's Brand owner: Unilever Malaysia Agency: Mindshare Malaysia Market: Malaysia Industries: Dairy products, fats, oils Media channels: Public relations, Social media, Sponsorship - media, Word of mouth, influencers Budget: Up to 500k

Execu

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