Wall’s Gold Spirit

Ice-cream brand Wall's created a multimedia campaign around its sponsorship of the national team, to drive visibility and sales during the Asian Games in Indonesia.

Campaign details

Brand: Unilever / Wall's Lead agency: Mindshare Indonesia Region: APAC

Strategy

Objective

For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for to engage with the

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