Wall's: Not to Be Served Cold

Ha Tran, Nga LeNgoc, Anish Appukuttan, Soumya Ranjan Panda

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Campaign details

Brand: Wall's Brand owner: Unilever Agency: Mindshare Vietnam Country: Vietnam Industries: Dairy products, fats, oils Media channels: Competitions & contests, Merchandise & free gifts, Mobile & apps, Sales promotion, Social media BudgUp to 500k

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