ABC Kacang Hijau: Six-second stories that helped reverse six quarters of decline

Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.

Campaign details

Brand: ABC Kacang Hijau Brand owner: Kraft Heinz Indonesia Lead agency: VML Indonesia Contributing agencies: Starcom Indonesia Country: Indonesia Industries: Fruit & vegetable juices Media channels: Online video Budget: Up to 500k

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands