Aquafina: From essential to quintessential

Bottled water brand Aquafina used digital and social media to amplify its strategic partnership with Fashion Week and elevate the brand in Vietnam.

Campaign details

Brand: Aquafina Brand owner: Suntory PepsiCo Lead agency: Wunderman Thompson Country: Vietnam Industries: Bottled water Media channels: Online display, Online video, Public relations, Social media, Sponsorship - event, property Budget: Up to 500k

Executive summary

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