Atom Gum: Turning challenge into opportunity

This case study describes how Atom Gum, a chewing gum brand, successfully increased its share of the Bangladeshi market.

Atom Gum: Turning challenge into opportunity

Bitop Das Gupta

Campaign details

Brand Owner: PRAN Foods Lead agency: Grey Advertising Bangladesh Brand: Atom Gum Country: Bangladesh Industry: Confectionery Media: Newspapers; Radio; Television Budget: Up to 500k

Market background and cultural context

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands