Avancier: The Most Exclusive Launch at Home

Avancier, the car model, used an innovative PR approach to launch its updated model during the COVID-19 lockdown in China.

Campaign details

Brand: Avancier Brand owner: Guangqi Honda Agency: Dentsu One (China) Market: China Industries: SUV, 4x4s Media channels: Online video, Public relations, Social media Budget: Up to 500k

Executive summary

Avancier, the flagship model of Guangqi Honda, was faced with the challenge of launching its Minor Model Change (MMC) model during the COVID-19 outbreak in China. During the stay-at-home period, all public places were shut down and people were desper

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