Axe: Gaming freshness that protects

Deodorant brand Axe focused on digital and online gaming to target young males in the Philippines and boost market share.

Campaign details

Brand: Axe Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agency: Facebook Philippines Market: Philippines Sector: Deodorants, anti-perspirants Media channels: Gaming & in-game advertising, Live streaming, Sales promotion, Social media, Sponsorship - media, Voice - chatbots Up to 500k

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