Bajaj Avenger: Ride for Independence
Ekta Relan, Pallavi Bhosale
Indian motorcycle manufacturer Bajaj ran a social awareness campaign focused on women's safety to strengthen association between freedom and liberation and its Avenger brand.
Campaign details
Brand: Bajaj Avenger
Brand owner: Bajaj Auto Private Limited
Lead agency: MullenLowe Lintas Group, India
Country: India
Industries: Motorcycles, bikes
Media channels: Events & experiential, Online video, Social media
Budget: Up to 500k
Executive summary
