Bench: Generation Fluid

Bench, the Philippines' leading local fashion retail brand, used a digital campaign to raise awareness of its range of classic male scents and grow sales.

Campaign details

Brand: Bench Scents Brand owner: Suyen Corporation Lead agency: TBWA\Santiago Mangada Puno Country: Philippines Industries: Fragrances, perfumes Media channels: Packaging & design, Social media Budget: No budget

Executive summary

Bench, the Philippines' leading local fashion retail brand, has been around for 30 years. Despite being the biggest local fashion brand in the Philippines, Bench now finds itself competing for relevance among its younger audience.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands