Blueair: Pollution Alert System

Unilever created a digital mobile-first campaign based around an indoor Pollution Alert System to launch its air purifier brand, Blueair in the New Delhi market in India.

Campaign details

Brand: Blueair Brand owner: Hindustan Unilever Agency: Mindshare India Market: India Industries: Home appliances Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Air pollution is a leading health risk factor and is attributed to 9% of deaths, globally. There is outdoor and indoor (household) air pollution and in the months leading up to the Covid-19 outbreak, a toxic smog engulfed New Delhi, surpassing Beijin

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands