Cadbury Dairy Milk Pakistan: From Joy to Generosity

Chocolate brand Cadbury Dairy Milk launched a social initiative to create awareness of a communication shift and help the malnourished in Pakistan.

Campaign details

Brand: Cadbury Dairy Milk Pakistan Brand owner: Mondelez International (Pakistan) Agency: Starcom Pakistan Market: Pakistan Industries: Confectionery Media channels:Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Social media, Television, Word of mouth, influencers 1 - 3 million

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