Changi Airport Group: Building the Changi Airport brand - "The Feeling is First Class"

Changi Airport Group in Singapore was up against newer international air hubs such as Incheon, Dubai, Hong Kong, Beijing and Schiphol.

Changi Airport Group: Building the Changi Airport brand - “The Feeling is First Class”

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were asked to submit case studies that demonstrated how insight and