Checky: Pictures full of warmth

This case study shows how Checky, a Polaroid camera, successfully repositioned itself in the Chinese market by embracing its analogue nature rather than competing with emerging technologies.

Checky: Pictures full of warmth

Campaign details

Brand owner: Fuji Film Lead agency: BBDO and Proximity China Brand: Checky Country: China Industry Cameras, photography Media: Events & experiential, Internet - display, Internet - search, Online video, Outdoor, out-of-home 5 - 10 million

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