Coca-Cola: Thadingyut Festival Myanmar

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Myanmar Lead agency: Today Ogilvy & Mather Country: Myanmar Industries: Carbonated soft drinks Media channels:Events & experiential, Online display, Packaging & design, Point-of-purchase, in-store, Radio, Social media, Sponsorship - media, Television Up to 500k

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