Drink Saavy: How to have a good night out

This case study explains how Heineken, the beer brand, promoted responsible drinking in South-East Asia by modelling positive behaviour in humorous online videos and encouraging social sharing.

Drink Saavy: How to have a good night out

Sashi Kumar

Campaign details

Brand owner: Heineken Asia Pacific Lead agency: Grey Group Singapore and Yolk Brand: Drink Saavy Country: Cambodia, Indonesia, Singapore, Thailand and Vietnam Industry Drink industry, market Channels used: Earned media, buzz, Internet - display, Internet - microsites, Online video, Other and ambient media, Public relations, Social media, Word of mouth, advocacy Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands