Durex Kohinoor: Stay Faithfully Promiscuous

Indian condom manufacturer Kohinoor re-launched under Durex with a new product portfolio to generate brand awareness.

Campaign details

Brand: Durex Kohinoor Brand owner: Reckitt Benckiser Lead agency: Havas Worldwide India Pvt. Ltd. Contributing agencies: Interactive Avenues Country: India Industries: Contraceptives, family planning Media channels: Content marketing, Online video, Social media, Websites & microsites 1 - 3 million

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