Ford Ranger Malaysia: Crash Test Drive

Auto brand Ford increased sales of its Ranger pick-up truck in Malaysia by rolling out a VR test-drive experience.

Campaign details

Brand: Ford Ranger Malaysia Brand owner: Ford Ranger Agencies: ensemble worldwide, Initiative Market: Malaysia Industries: Vans, Trucks, RVs Media channels: Online video, Virtual & augmented reality Budget: Up to 500k

Executive summary

Interest in Ford Rangers was at an all-time high for people visiting showrooms, but it wasn't translating into bookings. The walk-in-to-booking conversion rate of Ford Rangers was 40%, compared to the average 75% for Ford vehicles.

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