Grameenphone: The power of the fans

This case study describes how Grameenphone – the leading telecommunication service provider in Bangladesh – associated itself with the 2015 Cricket World Cup in order to create a positive brand image.

Grameenphone: The power of the fans

Bitop Das Gupta

Campaign details

Brand Owner: Grameenphone Lead agency: Grey Advertising Bangladesh Brand: Grameenphone Country: Bangladesh Industry: Internet service providers Media: Content marketing; Newspapers; Television Budget: Up to 500k

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