Himalaya Ayurveda Clear Skin Soap: An innovative, aromatic ad

Himalaya Ayurveda Clear Skin, the soap brand, brought the fragrance of its product to life through an innovative print ad in India.

Campaign details

Brand: Himalaya Ayurveda Clear Skin Soap Brand owner: Himalaya Wellness Company Agency: Motivator Market: India Sector: Bath toiletries, soaps Media channels: Newspapers Budget: Up to 500k

Executive summary

The category of bathing soaps was a saturated, cluttered one. In this category, Himalaya wanted to launch an ayurvedic soap – plugging into the ongoing consumer demand for natural products that fit into the larger narrative of wellness. The Himalaya

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