HSBC Hong Kong: The story continues

A multi-channel story-based campaign encouraged the Hong Kong community to see HSBC bank through new eyes, while also engaging new audiences crucial to the future success of the business.

Campaign details

Brand: HSBC Hong Kong Brand owner: HSBC Hong Kong Agency: Grey Hong Kong Market: Hong Kong Sector: Banks Media channels: Online display, Online video, Outdoor, out-of home, Packaging & design, Social media, Television Budget: 500k - 1 million

Executive summary

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