HSBC: WaClean Waterways Programme

HSBC developed an innovative programme in Hong Kong to address a serious environmental issue while boosting its leadership metrics.

Campaign details

Brand: HSBC Brand owner: HSBC Hong Kong Agency: Grey Hong Kong Market: Hong Kong Sector: Banks Media channels: Content marketing, Outdoor, out-of-home, Social media, Websites & microsites Budget: Up to 500k

Executive summary

The environment has been the brief that keeps on giving in terms of awards in recent years, with polluted waterways being particularly successful. The Trash Isles and the Palau Pledge, among others, have certainly cleaned up across categories, but ca

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