Income: The last sandwich generation

Income, a local insurance brand in Singapore, created a long-form film to boost engagement and encourage the country's so-called sandwich generation to plan for their retirement.

Campaign details

Brand: Income Brand owner: NTUC Agency: BBH Singapore Market: Singapore Sector: Insurance Media channels: Content marketing, Mobile & apps, Newspapers, Online video, Social media, Sponsorship - media, Websites & microsites Budget: 500k - 1 million

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