ITC: Manoranjan Ka Pitara (Box of entertainment)

Diversified conglomerate, ITC, increased penetration and drove trial and purchase for its FMCG brands across rural markets with the Manoranjan Ka Pitara campaign in India.

Campaign details

Brand: ITC Brand owner: ITC Agency: Madison OOH Market: India Sector: Food industry (general), Household & domestic (general) Media channels: Other & ambient media, Outdoor, out-of-home, Television Budget: Up to 500k

Executive summary

ITC was one of India's foremost private sector companies and a diversified conglomerate with businesses spanning across fast moving consumer goods, hotels, paperboards and packaging, agri business and information technology The campaign was part of the FMCG business of ITC and was constructed across various brands in the portfolio.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands