League of Legends Wild Rift: Giving gamers greater status

Video games developer Riot Games launched the first mobile version of League of Legends in Thailand, the Philippines and Indonesia through TV, interactive murals, OOH and digital, in the first phase of its global launch.

Campaign details

Brand: League of Legends Wild Rift Brand owner: Riot Games Agency: BBH Singapore Market: Asia (general region) Sector: Esports Media channels: Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Television, Word of mouth, influencers 5 - 10 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands