Lenovo: Beyond PC

A highly targeted communications approach was employed to raise awareness and build the foundations for future trust in technology brand Lenovo as a serious contender in the Asia Pacific IT services market.

Campaign details

Brand: Lenovo Brand owner: Lenovo Group Agencies: Zeno Group, WE Communications Market: Asia (general region), Australia, New Zealand Sector: PCs, Computing Media channels: Content marketing, Email marketing, Events & experiential, Online video, Public relations, Social media, Websites & microsites 500k - 1 million

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