Lifebuoy: How Vietnam contained COVID-19

Soap brand, Lifebuoy, worked together with the Government to create a behaviour-change and awareness campaign around hand hygiene in the fight against COVID-19 in Vietnam.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agencies: Biz-Eyes, ZEE, Lava Digital Media Market: Vietnam Sector: Bath toiletries, soaps Media channels: Online video, Other & ambient media, Social media, Sponsorship - event, property, Websites & microsites 3 - 5 million

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