Lipton: Every Time is Creativi-Tea Time

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Campaign details

Brand: Lipton Brand owner: Unilever Agency: Mindshare Vietnam Country: Vietnam Industries: Hot Drinks, Iced Drinks Media channels: Mobile & apps, Online video, Programmatic display, Social media Budget: Up to 500k

Executive summary

Summer has always been a season that carries huge marketing opportunities for refreshment brands. Cool beverages receive high brand focus, while hot drinks, such as tea, have never been a relevant alternative for this season.

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