L'Oréal Paris China: La Maison

Personal care brand L'Oreal Paris crafted a heritage-fuelled online platform in China to showcase cutting-edge quality and French style, and take number-one spot in a dynamic sector.

Campaign details

Brand: L'Oréal Paris China Brand owner: L'Oréal Paris Lead agency: McCANN Shanghai Contributing agency: McCANN Shanghai Market: China (Mainland) Sector: Toiletries & cosmetics (general) Media channels: Merchandise & free gifts, Mobile & apps, Social media, Virtual & augmented reality, Websites & microsites 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands