L'Oréal: Permanent beauty roadblock on YouTube

L'Oréal, a beauty brand, launched a 'roadblock' on beauty channels to show more of its ads on brand advocates' YouTube content.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal India Lead agency: Wavemaker Contributing agency: Wavemaker Market: India Sector: Cosmetics, beauty aids Media channels: Online display, Online video, Social media, Word of mouth, influencers Budget: 500k - 1 million

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