Maaza: Redefining indulgence for Indian women

Beverage brand Maaza adopted a retargeting strategy to cement its appeal to female consumers and revive the mango drinks segment in India.

Campaign details

Brand: Maaza Brand owner: The Coca-Cola Company Agency: Leo Burnett Market: India Industries: Fruit & vegetable juices Media channels: Events & experiential, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands