ManipalCigna Health Insurance: Health insurance for the healthy

Health insurance brand ManipalCigna improved its equity scores, digital engagement and sales through a digital and social campaign that encouraged behavioural change in India.

Campaign details

Brand: ManipalCigna Health Insurance Brand owner: ManipalCigna Health Insurance Agency: McCann Worldgroup India Market: India Sector: Insurance Media channels: Online video, Social media Budget: Up to 500k

Executive summary

ManipalCigna was a relatively new entrant in the health insurance category. Health insurance was a low-relevance, highly competitive category in India, and one plagued by high consumer inertia. By uncovering a paradox about Indians and their relation

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