Manulife (International): Increase your odds of survival

Insurance company Manulife grew brand affinity and intent to purchase in Hong Kong with an outdoor, content partnership, and digital strategy based on hope, not fear to launch its ManuBright Care 2 critical illness cover.

Campaign details

Brand: Manulife (International) Brand owner: Manulife (International) Lead agency: dentsumcgarrybowen Contributing agencies: iProspect, PHD Market: Hong Kong Sector: Insurance Media channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Websites & microsites 1 - 3 million

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