Maxis: The most unforgettable Chinese New Year

Malaysian telco Maxis needed to improve engage, reach and brand perceptions among families during Chinese New Year (CNY) so it designed products for dementia sufferers and their carers, and publicised them with demonstrations and a film.

Campaign details

Brand: Maxis Brand owner: Maxis Broadband Sdn Bhd Lead agency: Publicis Groupe Malaysia Contributing agency: Publicis Media Malaysia Market: Malaysia Sector: Telephone & internet services Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media Up to 500k

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