McDonald's Malaysia: Mekdi. Every Malaysian's McDonald's

QSR brand McDonald's embraced its local identity in Malaysia with a multi-channel campaign that saw it shed its outsider label and take a big step towards becoming a cultural brand.

Campaign details

Brand: McDonald's Malaysia Brand owner: McDonald's Lead agencies: Leo Burnett, Malaysia Contributing agencies: OMD, Malaysia Market: Malaysia Sector: Restaurants & takeaways Media channels: Mobile & apps, Packaging & design, Websites & microsites, Virtual & augmented reality Up to 500k

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