Monster India: Don't find a job, find work–life balance

Employment portal Monster India took an inventive satirical approach to increase visits to its website and differentiate itself from the competition.

Campaign details

Brand: Monster India Brand owner: Monster Lead agency: Famous Innovations Country: India Industries: Employment, recruitment, staff Media channels: Online video, Television Budget: 5 - 10 million

Executive summary

This is the story of a brand that wanted to introduce a conversation about quality in a category obsessed with just volume. India being a developing country, with the highest population of young individuals in the world, job opportunities are not apl