Nescafé: From Tianyi With Love

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Campaign details

Brand: Nescafé Brand owner: Nestlé Lead agency: Mindshare China Contributing agency: the7stars Country: China Industries: Iced drinks Media channels: Gaming & in-game advertising, Online video, Packaging & design, Social media Budget: 1 - 3 million

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