Nescafé: Switching on a generation to 'coffee'

This case study for NESCAFÉ Classic, the flagship brand of NESCAFÉ coffee, describes a three year campaign to boost in-home consumption among Indian youth.

Nescafé: Switching on a generation to 'coffee'

Jitender Dabas and Bhakti Malik

Campaign details

Brand owner: Nestlé IndiaLead agency: McCann Worldgroup IndiaBrand: NescaféCountry: IndiaIndustry Coffee, tea, hot drinksChannels used:Earned media,...

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