Nike: Sweat Home

Sportswear brand Nike ran a video and social media campaign in Hong Kong that aimed to create a home workout trend during the Covid-19 lockdown to boost Nike Training Camp (NTC) app use, increase engagement and grow revenue.

Campaign details

Brand: Nike Brand owner: Nike Hong Kong Agency: SOCIETY Market: Bangladesh,Brunei Darussalam,Bhutan,Hong Kong,Indonesia,India,Japan,Cambodia,Korea, Democratic People's Republic,Korea, Republic of,Lao People's Democratic Republic,Sri Lanka,Myanmar,Mongolia,Malaysia,Nepal,Philippines,Singapore,Thailand,Taiwan,Viet Sportswear Content marketing, Email marketing, Livestreaming, Mobile & apps, Online video, Social media, Websites & microsites, Word of mouth, influencers 500k - 1 million

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