Nissan Motors India Ltd.: Hack the SUV

Nissan launched the Kicks SUV into a crowded Indian market with a differentiating message about technology to attract interest from a young, urban affluent audience.

Campaign details

Brand: Nissan Motors India Ltd. Brand owner: Nissan Motors Lead agency: TBWA\India Contributing agencies: OMD, Digitas Market: India Industries: SUVs, 4x4s Media channels:Newspapers, Outdoor, out-of-home, Programmatic display, Social media, Television, Websites & microsites 3 - 5 million

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