Odonil: How to identify an uncivilised home

Odonil, an air freshener brand, increased sales in India by making odour an issue of etiquette.

Campaign details

Brand: Odonil Brand owner: Dabur India Pvt. Ltd. Lead agency: McCann Worldgroup, India Country: India Industries: Sundries Media channels: Online video, Social media, Television Budget: 500k - 1 million

Executive summary

While most air care advertising tends to focus on freshness and the nature of fragrance, Odonil decided to amplify its heritage of 'odour removal'.

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