Odonil Zipper: How Odonil found a way back into bathrooms

Indian toilet freshener Odonil Zipper ran a campaign to reposition itself from functional odour-fighting product to aspirational atmosphere enhancer to drive sales, defend market position and improve brand metrics with a new audience.

Campaign details

Brand: Odonil Zipper Brand owner: Dabur India Private Limited Agency: McCann Worldgroup Market: India Industries: Cleaners & detergents Media channels: Radio & audio Budget: 1 - 3 million

Executive summary

India has a toilet problem. Most households don’t have private toilets and people are used to going out for toilet needs.

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