OMO: The Gentle Translator

Laundry detergent brand OMO Gentle on Skin linked the dual powers of AI and social in an activation that boosted penetration in Vietnam.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agencies: Biz Eyes, Creative Hunts Market: Vietnam Industries: Laundry products Media channels: Merchandise & free gifts, Sales promotion, Social media Budget: Up to 500k

Executive summary

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