Peek Freans Cake Up: Enabling Moments of Togetherness

English Biscuit Manufacturers (EBM) entered an unregulated, wholesale-led cupcake category in Pakistan and increased sales of its Peek Freans Cake Up by carving its own infrastructure channel to build awareness.

Campaign details

Brand: Peek Freans Cake Up Brand owner: Peek Freans Lead agency: Ogilvy Pakistan Country: Pakistan Industries: Bread, biscuits, cakes Media channels:Competitions & contests, Events & experiential, Merchandise & free gifts, Product sampling, Spo 5 - 10 million

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