Peek Freans RIO: Birthday Celebrations with RIO

The launch of a new variant, coupled with a repositioning using animated characters, saw biscuit brand Peak Freans Rio boost relevance with its core target audience of kids in Pakistan.

Campaign details

Brand: Peek Freans RIO Brand owner: English Biscuit Manufacturers Agency: m/SIX Market: Pakistan Industries: Bread, cake, biscuits Media channels: Mobile & apps, Online video, Programmatic display, Social media, Television Budget:500k - 1 million

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