Perodua: Car one moment, MPV the next

A new multi-purpose vehicle (MPV) from Perodua's main rival, Proto, was single-handedly propping up the Malaysian automotive category.

Perodua: Car one moment, MPV the next

The Warc Prize for Asian Strategy is the first Asian competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific Asia) were asked to submit case studies that demonstrated how insight a