Pizza Hut: Stand-up comedy restaurant

Restaurant chain, Pizza Hut, tapped into the phenomenon of the night economy in China to appeal to young diners and drive revenue during a traditional lull period.

Campaign details

Brand: Pizza Hut Brand owner: Yum! China Agency: Mindshare China Market: China (Mainland) Sector: Restaurants & takeaways Media channels: Events & experiential, Point of purchase, in-store, Sales promotion, Social media Budget: Up to 500k

Executive summary

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