Pokka: Houjicha Launch – A toast to the small things

Beverage brand Pokka used an integrated multi-sensorial OOH, digital, radio and PR campaign to change its image and launch its no-sugar roasted Houjicha tea in Singapore.

Campaign details

Brand: Pokka Brand owner: Pokka Agency: Mashwire Market: Singapore Industries: Iced drinks Media channels: Competitions & contests, Events & experiential, Gaming & in-game advertising, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Public relations, Radio & audio, Sales promotion, Social Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands