Pond's: Skin Advisor Live

Skincare brand, Pond's, used an AI-powered chatbot to offer consumers in-home skin advice during COVID-19 in the Philippines.

Campaign details

Brand: Pond's Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agency: Shopee Philippines Market: Philippines Sector: Skin care, sun protection Media channels: Online display, Online video, Social media, Voice, chatbots, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands